About Chris Kenworthy

Freelance copywriter in Leeds & event photographer

‘To maximise synergy in thought-ownership…’ said Toby, pausing to make sure the committee was still conscious. They were, just about.

‘…and focus realisation of those hard and soft benefits, we must gain linkage between the two, in terms of flow.’

A volcano of molten fury erupted somewhere dark and long-suffering. What is this overpaid suit banging on about? I thought. Why doesn’t anyone speak up? Yet my broiling anger drowned in a sea of vacant faces – each nodding in quiet complicity, too proud to admit we had no idea what just came out of Toby’s mouth.

He smirked, even more smugly than before. Perhaps it was too late; Toby already owned our thoughts.

Meet my former middle-management self. It’s an all-too-typical story of smothered creativity, and tiresome servitude to our jargon-loving corporate overlords.

That’s until bu11sh1t like Toby’s fuelled my escape into freelance copywriting. Fired up by senseless tosh, I knew what had to happen next…

Let’s put this right

I dream of a world where people say what they really mean to. A world in which we talk sense to one another, using thoughtfully crafted, honest words that satisfy our most basic need.

To understand and be understood

There are plenty of freelance copywriters out there ready to do what they’re told. Average copywriters who’ll scribble you something unique that always ends up sounding like everyone else.

But I’m not one of them

I’m a refugee from the land of unintelligible business-speak, and empty corporate clichés give me PTSD.

Yet ask me to subvert it. Ask me to channel my fury at dull, lifeless could-be-anyone sales and marketing copy – and transform it into messages that challenge the status quo.

That’s what really pushes my buttons.

Straight-talking copy

for people who dare to sound different

I revel in the unravelling of complexity. I debunk empty promises for breakfast. I live for not telling you what you want to hear if your message isn’t up to scratch.

Why? Because deep-down I’m an awkward sod (a.k.a an adoptive Yorkshireman). Contrary and fastidious, inquisitive and free-thinking – I hate following the crowd. Always have and always will. And much to the delight of my clients, that often rubs off on my copywriting.

If you strive for plain-speaking when all your rivals talk like Toby, then let’s do things differently. With clear, insightful copywriting that persuades people to do business with you.

It’s a lovely feeling – getting your point across. And I’d like to help you do the same.

Time to teach smug Toby a lesson

Send me a message below or call 07796 118308

Still wondering if we’re a good fit?

Try reading this article about why I do this whole freelance thing. Or, if you particularly enjoyed my backstory, you can delve into the personal values behind my vision for a clarity utopia. Better still, pick up the damn phone and let’s have a chat. Now. Go on…

That tortuous career before I turned freelance

Early Adopter and National Strategic Resource Lead, NHS Gateway programme, Leeds

Helping people work together on a whizz-bang national website with all sorts of crazy new technology to help make their lives easier.

Writing Plain English, Plain English Campaign

Recognised training from an independent group fighting for crystal-clear communication.

Functional Analyst, NHS HealthSpace, Leeds

Exciting times designing user interfaces and mastering how best to present information on web pages using the art of information architecture.

Information Systems Manager, Universatile Net Centres Limited, Leeds

I spotted a room full of shiny technology that was gathering dust. “Let me make that work harder for you” I said. The rest is history, building productive websites for customers.

Gig photographer, safeconcerts.com

Dodging missiles and beer to capture spectacular performances at live events like Latitude festival, the NME tour and Beach Break Live.

Content Manager, NHS HealthSpace, Leeds

Where I cut my teeth as a copywriter, learning how to write clear and simple copy for web sites. I was given the keys to their content management system as copywriter, image-creator and news-writer.

Qualified PRINCE2 Practitioner

Industry standard qualification for running complicated projects.

Technical Project Analyst, Bloom Media, Leeds

In at the deep end at an agency, juggling three or four big projects at once from proposal right through to delivery with a team over a thousand miles away who spoke another language. Tricky.

Information Systems BSc (Hons), University of Leeds, School of Computing

Three academic years studying how to get the right information to humans. I specialised in usability and people in cooperative systems, which as it turns out was a pretty wise choice.

Education event photographer, Yorkshire Sculpture Park, Wakefield

Inspiring reportage photography of creative events for the education department of the UK’s largest open-air art venue.