About Chris KenworthyFreelance copywriter in Leeds
‘To maximise synergy in thought-ownership…’ smarmed Toby, pitching his wares.
‘…and focus realisation of those hard and soft benefits, we can gain linkage between the two, in terms of flow.’
A volcano of molten fury erupted somewhere dark and long-suffering inside me. What is this overpaid suit banging on about? I despaired.
Yet my broiling anger was doused in a sea of vacant faces, each nodding in quiet complicity, too proud to acknowledge what Toby had just excreted into the boardroom.
Toby smirked even more smugly than before. Perhaps it was too late. He already owned our thoughts.
Prats like Toby make a living out of complicating things. They blind honest people with jargon and empty promises in the hope that some of it sticks.
I believe there’s no place for nonsense like Toby’s in a crowded marketplace.
This is about clarity
All the good stuff that lives inside your head: company backstory, values and ambition – I distill the essence of what your business stands for into clear, concise copywriting for case studies, websites, proposals and recruitment.
I write copy that resonates deeply, and attracts exactly the right kind of clients and candidates. Especially for IT consultancies, tech and software developers.
- My copywriting develops self-selecting clients for your business
- Your branding will gain a voice that reflects what you truly stand for
- Plus you’ll gain more of the right kind of projects and technical challenges you crave
What I stand for
With my programming and systems analysis background, I’ve always loved understanding what makes things tick. I’m fastidious, inquisitive and free-thinking – first in computing, and now copywriting.
That’s how I push that problem-solving button we know, love and live for in IT.
If you’re fed up of everything IT sounding like Toby, then it’s time for some thoughtfully crafted copywriting – from an artisan freelance copywriter with over 10 years’ IT experience.
Time to teach smug Toby a lesson
Send me a message below or call 07796 118308
My IT career before I turned freelance
Early Adopter and National Strategic Resource Lead, NHS Gateway programme, Leeds
Helping people work together on a whizz-bang national website with all sorts of crazy new technology to help make their lives easier.
Writing Plain English, Plain English Campaign
Recognised training from an independent group fighting for crystal-clear communication.
Functional Analyst, NHS HealthSpace, Leeds
Exciting times designing user interfaces and mastering how best to present information on web pages using the art of information architecture.
Information Systems Manager, Universatile Net Centres Limited, Leeds
I spotted a room full of shiny technology that was gathering dust. “Let me make that work harder for you” I said. The rest is history, building productive websites for customers.
Gig photographer, safeconcerts.com
Dodging missiles and beer to capture spectacular performances at live events like Latitude festival, the NME tour and Beach Break Live.
Content Manager, NHS HealthSpace, Leeds
Where I cut my teeth as a copywriter, learning how to write clear and simple copy for web sites. I was given the keys to their content management system as copywriter, image-creator and news-writer.
Qualified PRINCE2 Practitioner
Industry standard qualification for running complicated projects.
Technical Project Analyst, Bloom Media, Leeds
In at the deep end at an agency, juggling three or four big projects at once from proposal right through to delivery with a team over a thousand miles away who spoke another language. Tricky.
Information Systems BSc (Hons), University of Leeds, School of Computing
Three academic years studying how to get the right information to humans. I specialised in usability and people in cooperative systems, which as it turns out was a pretty wise choice.
Education event photographer, Yorkshire Sculpture Park, Wakefield
Inspiring reportage photography of creative events for the education department of the UK’s largest open-air art venue.