Deflate pomposity and humanise an otherwise faceless organisation with edgier copy. Here’s how.
Why what you say is as telling as how it is delivered, when it comes to tone of voice copywriting
No, your freelance copywriter isn’t mad if he or she keeps echoing back what you’ve just told them. They’re being expert and masterful.
In a recent project, I found myself advocating an approach that goes against my usual freelance style.
It’s not all about writing. Most copywriter’s work involves figuring out what not to say.
The mechanics of a style of copywriting that’s ever popular, and rightly so.
Find me at Wizu Workspace in the Leeming Building above Leeds Kirkgate market.
Language: the glue that spreads sticky (dangerous, even) ideas amongst people
Book review about a title that paved the way for my mission to help people say what they really mean to with copywriting.
Another exercise in identifying and connecting with the right kind of clients. This time it’s experience and interests.