What makes a good blog post?
Advice is a great way to add value to a blog post. Often appearing under the guise of “How to...” or “5 quick ways to...” it’s a chance to position yourself (the writer) as an expert authority in the mind of the reader.
read moreThis copywriter’s trade secrets (part 2)
The second instalment of my philanthropic show and tell on how I work my copywriting magic.
read moreThis copywriter’s trade secrets (part 1)
People aren't supposed to share their industry secrets. But times have changed.
read moreTry the Yorkshire Grandad copywriting test
Here's a handy test if you think your copy might be too flowery of convoluted. Can you imagine a stoic elderly Yorkshireman reading it aloud and it still sounding natural?
read moreFroth & Fodder sign
This sign caught my eye outside a cafe on Woodhouse Lane in Leeds, which suggests the copy’s doing it job properly. It’s simple, instructive without being obtrusive and has a clear outcome that conjures up a pleasant future union between the reader and the service on sale.
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