Why what you say is as telling as how it is delivered, when it comes to tone of voice copywriting
No, your freelance copywriter isn’t mad if he or she keeps echoing back what you’ve just told them. They’re being expert and masterful.
In a recent project, I found myself advocating an approach that goes against my usual freelance style.
It’s not all about writing. Most copywriter’s work involves figuring out what not to say.
Language: the glue that spreads sticky (dangerous, even) ideas amongst people
Book review about a title that paved the way for my mission to help people say what they really mean to with copywriting.