Language: the glue that spreads sticky (dangerous, even) ideas amongst people
Book review about a title that paved the way for my mission to help people say what they really mean to with copywriting.
Philosophical treatise on complicated language – needless or otherwise.
Natty example of how to turn bullshit into pure copywriting gold.
Not every freelance event photographer is as diligent as this. Take note.
If you’re naturally into longer copy, here’s how to transform that into short slogans and straplines.