Why convention makes me come out in a rash.
Natty example of how to turn bullshit into pure copywriting gold.
Knowing your ones form your zeroes helps, when it comes to writing copy for software and web apps.
If you’re naturally into longer copy, here’s how to transform that into short slogans and straplines.
There’s a technique every decent copywriter will use, but it rarely gets the credit it deserves. Until now.
Think of it like a metronome for your copy.