The mechanics of a style of copywriting that’s ever popular, and rightly so.
Language: the glue that spreads sticky (dangerous, even) ideas amongst people
My vision behind everything I do as a freelancer.
Philosophical treatise on complicated language – needless or otherwise.
My latest collaboration on the persuasive influence of storytelling, with contributions from everyone’s favourite whipping boy Nick Clegg.
Navel-gazing on the natural progression of my freelancing business.