Below are the smart new exhibition stands as sported by kokino-marvo at the recent Yorkshire Mafia conference in Leeds. While I can’t take credit for the snazzy graphic design (that was done by Spiral), I’ll raise my hand as the freelance copywriter who wrote the honest strap lines and catchy descriptors. You can read about who kokino-marvo are in their Yorkshire Post advertorial.
The purpose of these stands is to quickly catch the eye of passing exhibition goers (potential clients) with the main benefits of kokino-marvo’s services. And the copywriting is abstracted from the four marketing leaflets I wrote.
Pull-up exhibition stands
These are tall (5ft or so) stands that extend upwards like an upside down roller-blind. We decided upon two of them to advertise kokino-marvo’s strongest offerings. Each main benefit is in the headline slogan to entice a reader towards the exhibition booth where they can pick up a marketing leaflet or have a chat to find out more.
At the foot of the stand above, a dusting of extra outcomes to back up the main benefit. The design suggests a sort leaf and petal effect:
Cashflow is what drives many senior decision makers in small businesses. Handily it’s what fraud protection and credit insight boils down to, so it made sense to have it in the lead copywriting. Heading copy uses active voice: it’s already building a relationship between kokino-marvo (“we”) and the reader (“you”).
More positive adjectives (“Grow … Reduce … Tougher … Strengthen … Increase”) in the footer add weight to the copywriting:
Pop-up exhibition stand
This large wide scaffolding stand sits at the back of the exhibition booth and adopts a more general tone, so it doesn’t refer to any specific service. It is however a chance to sprinkle in a few extra adjectives that paint a picture of who kokino-marvo are: a business offering blue-chip expertise but with an agile boutique agency delivery model.
You can read about the whole kokino-marvo project here in my blog.