It’s a fair point, and a charge I’ve had levelled at me when punching above my weight on projects perhaps a little prestigious for a lowly freelance copywriter in Leeds.

It’s true. Businesses do seem revel in the kind of stultifying language you’ll find exemplified on my about page – the sort of jargonistic, passive flummery that folk in suits use to compare power and success in boardrooms across the UK.

And it really winds me up too. Because I’ve always said that if you want to get your message across, you should make it as clear and easy to understand as possible. That means copious use of clarity, simplicity and resonance.

So yes it’s my bug bear, but it’s also what compels me to get involved with businesses like this in Leeds. Hand me a sterile bundle of marketing bumf and I can’t wait to get my teeth into it. I won’t rest until I’ve written copy that begs to be read and holds a reader’s attention.

if you want to get your message across, you should make it as clear and easy to understand as possible

Too much B2B and B2C copy gets written without specific goals or an audience in mind, let alone imagination and emotion. And that’s where any decent freelance copywriter should begin copywriting when they edit or rewrite copy for your business in Leeds.

It’s not always plain sailing – working in environments that breed obfuscation through complicated language. But with a little patience (and compromise) it’s possible for me to make a small dent in a body of dull copywriting that would otherwise never get read. Especially if that copy could change lives and make the world a better place, beginning here in Leeds.

That’s my mission.