Upside down car park advert outside the Merrion centre in Leeds

Upside down car park advert outside the Merrion centre in Leeds

Not because of copywriting or design. But because it’s attention-grabbing, apparently unintentional and elegantly simple.

You can imagine people telling their friends (like I’m doing now). Or even driving in (and parking) to tell the owners about their apparent error. I even associate it with that part of Leeds. And each time I walk past the Merrion Centre I remember to look up and smile.