Be brave. Be specific in your copywriting
“Chicken!” laughs your copy accusingly as you lower your eyes from the computer in shame. So you type furiously in a frantic attempt to distract yourself. But even your keyboard’s in collusion. It’s rhythmic tapping marches you ever further from what your copy could’ve been.
Read MoreTwo simple methods for improving your copywriting
On Tuesday my head was a simmering stew of knowledge, fit to boil over and spill scorched information onto a hob of inspiration. The kitchen was a master class in promotional copywriting and head chef was Mike Kingston of OpenPage. Mike’s an old school consultant in marketing and he’s worked with some of British industry’s biggest behemoths. He lectures in the timeless practice of increasing sales. The gig was free thanks to Business Link Yorkshire and I drifted along with a devil-may-care what have I got to lose attitude. I was very pleasantly surprised. Inspired even. In...
Read MoreBaking a PricePie
Skype really came into its own this month. I’m copywriting PricePie’s brand new web site to tell the world all about their exciting and altruistic new venture. The twist is they’re based in Southampton and we’re collaborating completely remotely. And distance isn’t presenting any obstacle to how speedily things are coming together either. In fact the home page is already up: PricePie clearly shows where your money goes when you pay for products and services. It’s a symbol next to a price that we’ve independently checked and verified. That’s the neat...
Read MoreAnimals and Mick Hucknall hang out at Listinio
It’s not often you get these things in the same place at once but that won’t stop me trying. And to achieve that goal I’ve joined the Listinio team as freelance copywriter to help populate their social list web app with friendly, clear and quirky copy. I was just about to launch into a description of what Listinio is. But I thought I’d let the copy speak for itself: If it’s worth recording, it’s worth sharing right? Unless it’s a top 10 of anything. Eurgh. We don’t like those. Listinio is for itemising what’s important, in no particular order...
Read MoreSprucing up copy for Oblong Design Collective
Just recently I was asked to improve some copy for the Oblong Design Collective web site which is in the process of being re-designed by one of their volunteers. Although in name the organisation sounds a bit like a chocolate bar crossed with a cybernetic race from the future, in reality they’re a charitable organisation providing a valuable design resource for their local community and other charities. I won’t dwell too much on explaining what they do – that’s sort of the point of this article… Their graphic designer had lifted the existing (‘old’)...
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