Get your house in order first
With social media, it’s tempting to run straight out the front door with all guns blazing, pistol duelling with every site in the Wild West of social networking but neglecting to take care of the obvious things back home first: the humble web site. Hands up, when I meet a new charity client I’ve been known to get a little too excited about all the great support services, case studies and community events they have ready for me to plug using social media. It’s very easy to start telling the world all about it, but without the collateral to back up the tweets and status...
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