Be brave. Be specific in your copywriting
“Chicken!” laughs your copy accusingly as you lower your eyes from the computer in shame. So you type furiously in a frantic attempt to distract yourself. But even your keyboard’s in collusion. It’s rhythmic tapping marches you ever further from what your copy could’ve been.
Read MoreExhibition stands for kokino-marvo
Copywriting to quickly catch the eye of passing exhibition goers at kokino-marvo's stall at the Yorkshire Mafia conference
Read MoreSell more. Spend Less
kokino-marvo make a lasting impression with compelling marketing leaflets that beg to be read »
Read MoreCopywriting at the Yorkshire Mafia Conference
Perhaps you were attracted to kokino-marvo‘s impressive new exhibition stands at the Yorkshire Mafia conference in Leeds yesterday. I’m the freelance copywriter who conjured up most of those choice phrases on those stands (with design support from Spiral). I popped along to the conference at the Royal Armouries in Leeds to grab a few hasty photographs of the exhibition stands … without distracting the crowds of interested punters of course. kokino-marvo are a consultancy who help businesses get to know their customers better using decision science. You can read more about...
Read MoreNice bit of copywriting in Leeds
A big pat on the back for the copywriter who wrote this sign in Leeds city centre. I spotted it inside the new Core shopping centre just outside Sports Direct off Lands Lane. I like it for its simple message and how quickly it impacts passing readers. First the copywriting reminds the reader where they are: literally smack bang in the centre. Next it immediately pairs up the product (the space) with the reader’s need. And finally there’s an explicit call to action and a corresponding outcome (“your new home”) that inspires a positive vision of the future. It’s...
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