Advertorial in the Yorkshire Post
The fruit of February’s labour ripens as an advertorial I wrote for kokino-marvo appears in today’s Yorkshire Post: Advertorials calls for a crafty copywriter This is an advert after all, but it’s meant to look and read like an article. So there’s a careful balance between being informative and subtly selling something at the same time. The brief is to create a buzz around kokino-marvo in advance of the Yorkshire Mafia conference. Andy who runs kokino-marvo in Leeds wants to inspire curiosity in an incredibly powerful service that most small businesses don’t...
Read MoreRework
Don’t you just love finding like-minded people? People who share a similar view of the world. Well, if you run a business and believe in simplicity and common sense you’ll be elated with what the people behind 37signals have to say in this book. Rework is a breath of fresh air through the corridors of corporate bureaucracy and traditional working practices. It’s full of simple observations about what doesn’t work in business and why we should enjoy life a bit more. It’s not so much a how book of tips and tricks. More a journal of lessons learned about what...
Read MoreYes! I do web sites
When it comes to offering a service, people seem to prefer a neatly packaged product. They find it much easier to understand something with clearly defined boundaries. With a tangible end result. Or so I’ve observed through countless conversations that go something like: Prospective client: “So what is it that you do then?” Me: “I’m a copywriter. And photographer.” “Copywriter?” (blank questioning look) “Yeah. I blog … write content for web sites, print … that sort of thing.” “Oh you do web...
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