Ask the right questions of your readers
Do you make these two naughty errors in your copywriting? Here's some help from a freelance copywriter.
Read MoreKeep it simple
The older I get the more I believe in the old adage “keep it simple”. Not just in copywriting but with any idea or solution to fix a problem. Here’s a good example of why, spotted outside Topshop in Leeds city centre while it temporarily relocated during its refurbishment: I watched for a while as bemused shoppers walked warily towards the sign, read it and then tried to work out where “40-49 The Headrow” is in Leeds. Most people who live in Leeds know where the Headrow is – it’s a long shopping street that intersects the city. But who knows where...
Read MoreEscape the day job
"Hot sun kisses your face as you cruise effortlessly from a perfect four foot wave towards an endless golden beach"
Find out how my copywriting helps Surf Circle sell a dream
Copywriter and pencil reunited
I haven't been into space yet, but writing's a daily occurrence in my line of work as a freelance copywriter. And recently I've rediscovered just how natural and satisfying copywriting is when accompanied by an honourable cylinder of lead encased in a wooden jacket.
Read MoreBe brave. Be specific in your copywriting
“Chicken!” laughs your copy accusingly as you lower your eyes from the computer in shame. So you type furiously in a frantic attempt to distract yourself. But even your keyboard’s in collusion. It’s rhythmic tapping marches you ever further from what your copy could’ve been.
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