PricePie comes out of the oven
Don’t you just love the smell of a freshly baked pie as it’s gently coaxed out of a baking hot oven? Your eyes light up and your spirits lift as the tasty little morsel sees light of day for the first time. Smells aside, that’s how I feel about my most recent copywriting adventure: cooking up PricePie’s new website which went live this morning. Sam from PricePie came to me with the brief less than a month ago. His business idea is a new way to encourage fair and ethical prices: PricePie clearly shows where your money goes when you buy products and services. You’ll...
Read MoreTwo simple methods to improve your copywriting
On Tuesday my head was a simmering stew of knowledge, fit to boil over and spill scorched information onto a hob of inspiration. The kitchen was a master class in promotional copywriting and head chef was Mike Kingston of OpenPage. Mike’s an old school consultant in marketing and he’s worked with some of British industry’s biggest behemoths. He lectures in the timeless practice of increasing sales. The gig was free thanks to Business Link Yorkshire and I drifted along with a devil-may-care what have I got to lose attitude. I was very pleasantly surprised. Inspired even. In...
Read MoreKinetic sculpture workshop at Yorkshire Sculpture Park
Who remembers the opening scene to 1985 classic blockbuster Back to the Future? For the uninitiated: a camera pans across a messy work surface, taking in all manner of clockwork contraptions and electronic wizardry – cogs spin and gears grind shortly before diminutive skateboarding actor Michael J Fox is reluctantly roused from his sleep by a million ringing alarm clocks. Unfortunately Doc Brown and Marty were busy on Sunday 26th September (something to do with the Libyans) – the day of a kinetic sculpture workshop at Yorkshire Sculpture Park, but that opening sequence should give...
Read MoreSmoking portraits
If you ask any photographer what their pet hate is (aside from people who don’t like having their photograph taken) it’s more than likely to be that sinking feeling after having let a photo opportunity slip by – either by not having a camera to hand or passing it by without thinking to take a shot. While this has happened in the past, luckily it happens much less for me these days because I always carry a point and shoot camera. And last Friday at a wedding I was fortuitous enough to have both DSLR cameras with me while taking a walkabout outside the wedding reception...
Read MoreWood carving sculpture workshop at Yorkshire Sculpture Park
Brooding ‘summer’ rain clouds managed to hold off for a few hours on Saturday, just long enough for me to poke my camera lens about at a wood carving sculpture workshop at Yorkshire Sculpture Park. The workshop was well attended, its populous sprinkled with a talented group of attentive sculptors taking on varying levels of artistic ambition. Work ranged from simple human forms through to a full size two-seater bench. I was invited along to subtly capture people and process, for use in marketing and promotion of future events through their web site or printed material....
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