Froth & Fodder sign
This sign caught my eye outside a cafe on Woodhouse Lane in Leeds, which suggests the copy’s doing it job properly. It’s simple, instructive without being obtrusive and has a clear outcome that conjures up a pleasant future union between the reader and the service on sale.
Read MoreKeep it simple
The older I get the more I believe in the old adage “keep it simple”. Not just in copywriting but with any idea or solution to fix a problem. Here’s a good example of why, spotted outside Topshop in Leeds city centre while it temporarily relocated during its refurbishment: I watched for a while as bemused shoppers walked warily towards the sign, read it and then tried to work out where “40-49 The Headrow” is in Leeds. Most people who live in Leeds know where the Headrow is – it’s a long shopping street that intersects the city. But who knows where...
Read MoreExhibition stands for kokino-marvo
Copywriting to quickly catch the eye of passing exhibition goers at kokino-marvo's stall at the Yorkshire Mafia conference
Read MoreSell more. Spend Less
kokino-marvo make a lasting impression with compelling marketing leaflets that beg to be read
Read MoreLeaflets at the Yorkshire Mafia Conference
Perhaps you were attracted to kokino-marvo‘s impressive new exhibition stands at the Yorkshire Mafia conference in Leeds yesterday. I’m the freelance copywriter who conjured up most of those choice phrases on those stands (with design support from Spiral). I popped along to the conference at the Royal Armouries in Leeds to grab a few hasty photographs of the exhibition stands … without distracting the crowds of interested punters of course. kokino-marvo are a consultancy who help businesses get to know their customers better using decision science. You can read more about...
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