Try the Yorkshire Grandad copywriting test
Here's a handy test if you think your copy might be too flowery of convoluted. Can you imagine a stoic elderly Yorkshireman reading it aloud and it still sounding natural?
Read MorePhoto featured in Padder magazine app
One of my Yorkshire Air Ambulance photos is featured in Padder magazine.
Read MoreHair of the dog
“Never work with animals” the old saying goes. Though sometimes you don’t get a choice. Especially when a beagle leaps onto a chair, admittedly on the promise of a delicious scooby snack dangled suggestively behind the camera lens. So, spot the dog in this collection of marketing photos I shot for premium barber shop and purveyor of gentlemen’s hairdressing Barber & Mack in Harrogate. The brief Mike Mackinnon, owner of Barber & Mack in Harrogate, had little in the way of photography to use as...
Read MoreExhibition stands for kokino-marvo
Copywriting to quickly catch the eye of passing exhibition goers at kokino-marvo's stall at the Yorkshire Mafia conference
Read MoreAdvertorial in the Yorkshire Post
The fruit of February’s labour ripens as an advertorial I wrote for kokino-marvo appears in today’s Yorkshire Post: Advertorials calls for a crafty copywriter This is an advert after all, but it’s meant to look and read like an article. So there’s a careful balance between being informative and subtly selling something at the same time. The brief is to create a buzz around kokino-marvo in advance of the Yorkshire Mafia conference. Andy who runs kokino-marvo in Leeds wants to inspire curiosity in an incredibly powerful service that most small businesses don’t...
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