SARAH: I MUST FACE HIM ALONE.

DIDYMUS: WHY?

HOGGLE: YES.

SARAH: THAT’S THE WAY IT’S DONE.

DIDYMUS: IF THAT’S THE WAY IT’S DONE, THEN THAT’S THE WAY YOU MUST DO IT.

DIDYMUS: BUT SHOULD YOU NEED US…

LUDO: UHRR.

HOGGLE: SHOULD YOU NEED US…

SARAH: I’LL CALL.


Shortly before David Bowie thrusts his inappropriately congested jodhpurs on recoiling viewers for one last time in 1986’s seminal family adventure film Labyrinth, a talking medieval dog and a grumpy dwarf teach freelance copywriters everywhere a valuable lesson in altruism.
Hoggle from Labyrinth

Hoggle from Labyrinth

The difficult truth

Sometimes a project doesn’t need the full services of a copywriter.

Yet whatever reason lies behind that difficult truth (be it budget or practical) it’s our responsibility to acknowledge and support the person brave enough to ask for our honest opinion on what they should do about their copywriting problem.

Sometimes people just need an impartial opinion about how to vanquish the troublesome goblin prince that lurks in their copy and a gentle push in the right direction.

Afterwards, your reward is the unique inner glow that accompanies selfless generosity. And who knows, before the credits roll you might be invited back one day for an even bigger adventure.

Footnote

Fans of the film may spot similar personality traits between that of Hoggle and the copywriter: provides critical assistance at strategic points in the plot, occasionally grumpy but ultimately pure at heart.