Let’s look at a typical email signature:
Freelance copywriter and photographer www.chriskenworthy.co.uk 07796 118308
OK, it effectively states who you are and what your job is. But it also assumes an unrealistic level of psychic ability from the recipient.
The example above expects people know what to do with those details and why they should bother. That’s fine if they already know you and need to contact you but I think we can all make our email signature work a little harder to reel in new opportunities for us.
The email signature that didn’t leap out at me
Their email signature didn’t jump out the screen at me, but I noticed it.
I paid attention which surely makes any email signature a success rather than an afterthought. That’s because it clearly asked me to do something and justified why in a short punchy bit of copy.
The improved email signature
Inspired (yes, inspired) by simplicity, I appeal directly to the recipient as well as furnish them with the standard details (plus added extra value with those links).
But does it work?
I think this simple tweak to your email signature is based on sound reasoning. After all, if you need something from someone, surely it makes more sense to ask them politely rather than expect them to guess what you want and why.
Let’s see if it works when all the new freelance copywriting briefs start rolling in.