When I’m up against other freelance copywriters pitching for the same job, it’s tempting to treat the client’s decision about who to use as success or failure. And assume that the freelance copywriter who wins the job is better than the other copywriters pitching.
That isn’t really the case. Or rather, there’s a more productive and helpful way of dealing with the outcome.
Each copywriter brings unique experience and skills to a job. As a client, you must choose the best freelance copywriter for the job, with the right kind of experience to help you solve your problem.
And as copywriters we must choose the jobs right for us so we produce the best copy, to address both the client’s brief as well as our own creative development. There’s also the ethical argument that we must assist the client and help them make the right choice by being honest about whether or not we’re the right freelance copywriter for them.
That’s hard to do if you’re starting out as a freelance copywriter, because there’s a temptation to say “yes” to everything in order to make ends meet.
However, the more pressing issue of how to get the right sort of freelance copywriting jobs to come my way still lies in the hands of serendipity I’m afraid.