We live in an age of ready-made, quick-fix solutions. You want to get from A-to-B? Buy this car. Need a coat? Buy this one off-the-peg. But what happens if the thing you need most doesn't exist? What if the solution to your problem can't be commoditised and stacked on...

Invite me to edit your copy and you’re not just asking for clearer words. You’re really asking for help expressing yourself and a deep sense of relief.

Are you industrialising your sales pitches for indiscriminate growth? Or cultivating the right kind of clients and projects for your IT business? If it’s the latter, absorb my advice for writing better IT proposals.