‘To maximise synergy in thought-ownership…’ smarmed Toby, pitching his wares.

‘…and focus realisation of those hard and soft benefits, we can gain linkage between the two, in terms of flow.’

A volcano of molten fury erupted somewhere dark and long-suffering inside me. What is this overpaid suit banging on about? I despaired.

Yet my broiling anger was doused in a sea of vacant faces, each nodding in quiet complicity, too proud to acknowledge what Toby had just excreted into the boardroom.

Toby smirked even more smugly than before. Perhaps it was too late. He already owned our thoughts.

Prats like Toby make a living out of complicating things. They blind honest people with jargon and empty promises in the hope that some of it sticks.

I believe there’s no place for nonsense like Toby’s in a crowded marketplace.

Chris Kenworthy

Copywriting coach & insight engineer in Leeds

All the good stuff that lives inside your head: company backstory, values and ambition – I distill the essence of what your business stands for into clear, concise copywriting for case studies, websites, proposals and recruitment.

I write copy that resonates deeply, and attracts exactly the right kind of clients and candidates.


My copywriting develops self-selecting clients for your creative business


Your branding will gain a voice that reflects what you truly stand for – one your people can feel proud of


Plus you’ll gain more of the right kind of projects and challenges you crave

What I stand for

With my analytical background in information systems, I’ve always loved working out what makes things tick. I’m fastidious, inquisitive and free-thinking.

I want to empower you to focus on what really matters so your realise your true potential.

Time to teach smug Toby a lesson

If you’re fed up of everything sounding like Toby, then it’s time for some thoughtfully crafted copywriting – from an artisan freelance copywriter with over 10 years’ experience. Send me a message below or call 07796 118308

Still wondering if we’re a good fit?


Try reading this article about why I do this whole freelance thing


Or, if you particularly enjoyed my backstory, delve into the personal values behind my vision for a clarity utopia


Better still, pick up the phone and let’s have a chat. Now. Go on…

My  career before I went freelance

Early Adopter and National Strategic Resource Lead, NHS Gateway programme, Leeds

Helping people work together on a whizz-bang national website with all sorts of crazy new technology to help make their lives easier.

Writing Plain English, Plain English Campaign

Recognised training from an independent group fighting for crystal-clear communication.

Functional Analyst, NHS HealthSpace, Leeds

Exciting times designing user interfaces and mastering how best to present information on web pages using the art of information architecture.

Information Systems Manager, Universatile Net Centres Limited, Leeds

I spotted a room full of shiny technology that was gathering dust. “Let me make that work harder for you” I said. The rest is history, building productive websites for customers.

Gig photographer, safeconcerts.com

Dodging missiles and beer to capture spectacular performances at live events like Latitude festival, the NME tour and Beach Break Live.

Content Manager, NHS HealthSpace, Leeds

Where I cut my teeth as a copywriter, learning how to write clear and simple copy for web sites. I was given the keys to their content management system as copywriter, image-creator and news-writer.

Qualified PRINCE2 Practitioner

Industry standard qualification for running complicated projects.

Technical Project Analyst, Bloom Media, Leeds

In at the deep end at an agency, juggling three or four big projects at once from proposal right through to delivery with a team over a thousand miles away who spoke another language. Tricky.

Information Systems BSc (Hons), University of Leeds, School of Computing

Three academic years studying how to get the right information to humans. I specialised in usability and people in cooperative systems, which as it turns out was a pretty wise choice.

Education event photographer, Yorkshire Sculpture Park, Wakefield

Inspiring reportage photography of creative events for the education department of the UK’s largest open-air art venue.

Join my network on LinkedIn

You’ll also find my full professional CV on LinkedIn, plus employment history and experience.