About Chris KenworthyFreelance copywriter in Leeds & event photographer
‘To maximise synergy in thought-ownership…’ said Toby, pausing to make sure the committee was still conscious. They were, just about.
‘…and focus realisation of those hard and soft benefits, we must gain linkage between the two, in terms of flow.’
A volcano of molten fury erupted somewhere dark and long-suffering. What is this overpaid suit banging on about? I thought. Why doesn’t anyone speak up? Yet my broiling anger drowned in a sea of vacant faces – each nodding in quiet complicity, too proud to admit we had no idea what just came out of Toby’s mouth.
He smirked, even more smugly than before. Perhaps it was too late; Toby already owned our thoughts.
Meet my former middle-management self. It’s an all-too-typical story of smothered creativity, and tiresome servitude to our jargon-loving corporate overlords.
That’s until bu11sh1t like Toby’s fuelled my escape into freelance copywriting. Fired up by senseless tosh, I knew what had to happen next…
Let’s put this right
To understand and be understood
But I’m not one of them
I’m a refugee from the land of unintelligible business-speak, and empty corporate clichés give me PTSD.
Yet ask me to subvert it. Ask me to channel my fury at dull, lifeless could-be-anyone sales and marketing copy – and transform it into messages that challenge the status quo.
That’s what really pushes my buttons.
for people who dare to sound different
I revel in the unravelling of complexity. I debunk empty promises for breakfast. I live for not telling you what you want to hear if your message isn’t up to scratch.
Why? Because deep-down I’m an awkward sod (a.k.a an adoptive Yorkshireman). Contrary and fastidious, inquisitive and free-thinking – I hate following the crowd. Always have and always will. And much to the delight of my clients, that often rubs off on my copywriting.
If you strive for plain-speaking when all your rivals talk like Toby, then let’s do things differently. With clear, insightful copywriting that persuades people to do business with you.
It’s a lovely feeling – getting your point across. And I’d like to help you do the same.
Time to teach smug Toby a lesson
Send me a message below or call 07796 118308
Still wondering if we’re a good fit?
Try reading this article about why I do this whole freelance thing. Or, if you particularly enjoyed my backstory, you can delve into the personal values behind my vision for a clarity utopia. Better still, pick up the damn phone and let’s have a chat. Now. Go on…
That tortuous career before I turned freelance
Early Adopter and National Strategic Resource Lead, NHS Gateway programme, Leeds
Writing Plain English, Plain English Campaign
Functional Analyst, NHS HealthSpace, Leeds
Information Systems Manager, Universatile Net Centres Limited, Leeds
Gig photographer, safeconcerts.com
Content Manager, NHS HealthSpace, Leeds
Qualified PRINCE2 Practitioner
Technical Project Analyst, Bloom Media, Leeds
Information Systems BSc (Hons), University of Leeds, School of Computing
Education event photographer, Yorkshire Sculpture Park, Wakefield
Inspiring reportage photography of creative events for the education department of the UK’s largest open-air art venue.