‘…and focus realisation of those hard and soft benefits, we can gain linkage between the two, in terms of flow.’
A volcano of molten fury erupted somewhere dark and long-suffering inside me. What is this overpaid suit banging on about? I despaired.
Yet my broiling anger was doused in a sea of vacant faces, each nodding in quiet complicity, too proud to acknowledge what Toby had just excreted into the boardroom.
Toby smirked even more smugly than before. Perhaps it was too late. He already owned our thoughts.
Prats like Toby make a living out of complicating things. They blind honest people with jargon and empty promises in the hope that some of it sticks.
I believe there’s no place for nonsense like Toby’s in a crowded marketplace.
Chris KenworthyInsight engineer and copywriting coach in Leeds
All the good stuff that lives inside your head: company backstory, values and ambition – I distill the essence of what your business stands for into clear, concise copywriting for case studies, websites, proposals and recruitment.
I write copy that resonates deeply, and attracts exactly the right kind of clients and candidates. Especially for IT consultancies, tech and software developers.
My copywriting develops self-selecting clients for your IT consultancy or software development business
Your branding will gain a voice that reflects what you truly stand for – one your people can feel proud of
Plus you’ll gain more of the right kind of projects and technical challenges you crave
What I stand for
With my programming and systems analysis background, I’ve always loved working out what makes things tick. I’m fastidious, inquisitive and free-thinking – first in computing, and now copywriting.
That’s how I push that problem-solving button we know, love and live for in IT.
Time to teach smug Toby a lesson
My IT and software development career before I turned freelance
Early Adopter and National Strategic Resource Lead, NHS Gateway programme, Leeds
Helping people work together on a whizz-bang national website with all sorts of crazy new technology to help make their lives easier.
Writing Plain English, Plain English Campaign
Functional Analyst, NHS HealthSpace, Leeds
Information Systems Manager, Universatile Net Centres Limited, Leeds
Gig photographer, safeconcerts.com
Content Manager, NHS HealthSpace, Leeds
Qualified PRINCE2 Practitioner
Technical Project Analyst, Bloom Media, Leeds
Information Systems BSc (Hons), University of Leeds, School of Computing
Education event photographer, Yorkshire Sculpture Park, Wakefield
Inspiring reportage photography of creative events for the education department of the UK’s largest open-air art venue.