Categories
Creativity Strategies

Here’s an artful way to handle criticism

Criticism feels like attack when that beautiful thing you invest so much time and effort in melds with your very being. To cope, what if you thought more like a Shaman?

Categories
Notes

New podcast: now live

My experimental audio blog pondering the muddy footprints of humanity is now live. Go and listen.

Categories
Best practice Copywriting

Fretting your message doesn’t ring true? Try this 5-point checklist for your copy

So you’ve been meddling with your marketing message. You’re worried your marketing copy doesn’t quite ring true with the people you need to reach.

To allay your fears, I’ve pulled together a copy messaging checklist of sorts.

Categories
Copywriting

Maybe it’s time you wrote your own copy

It’s an unorthodox position for a copywriter to take. I realise that. But if you fit the bill described here, then maybe it’s time you wrote your own copy.

Categories
Copywriting Notes

That beautiful moment when something just clicks

Join me for a walk you’ve done many times before. But hey, what’s that – down there in that alleyway…