Book review about a title that paved the way for my mission to help people say what they really mean to with copywriting.
Another exercise in identifying and connecting with the right kind of clients. This time it’s experience and interests.
Play to your strengths they say. Here it goes.
The characteristics of my ideal client.
Another exercise from Book Yourself Solid.
I’d like to attract more of the right kind of clients. Here’s the first step in how I’ll do it.
My vision behind everything I do as a freelancer.
Philosophical treatise on complicated language – needless or otherwise.
My latest collaboration on the persuasive influence of storytelling, with contributions from everyone’s favourite whipping boy Nick Clegg.