Chris Kenworthy
Copywriting coach & insight engineer in LeedsTwo pain-points for people with small, creative businesses
An enlightening chat with a UI designer reveals two potential angles for my insightful case study workshop.
Why it’s easier to write about what you know
Promoting your services as a small creative business is a burden. It’s awkward because it’s not safe territory for you. Your process and expertise is, so let’s help you write about it.
Why you procrastinate (and what you can do about it)
More knowledge, hard-won from the basement. Plus new research on overcoming challenges (mins the ubiquitous 5/7 ways to… list)
11 things I discovered in my basement – Glug Leeds
Tomorrow, Glug Leeds have invited me back (as a favourite speaker; believe it or not) to talk about this very serendipitous theme…
Changes are coming
A quick update on the direction my freelance business is heading in.
Write and interview your OWN case studies! Really? Awkward.
It can be an awkward and frustrating experience writing your own case studies, in-house. Especially if all you get is compliments. Here’s how to get beyond that and mine for deep insight, and get to the real value in your expertise.
Why oh why oh why oh why
A post two-years in the making. A step-by-step evolution of how to write a Why statement, and what’s really important about living through the process.
Now published: Want to know your value AND gain more meaningful work? Interview clients. Write case studies like this – 5 article series on LinkedIn
Brain successfully dumped. A load of insight on how to write case studies is up on LinkedIn. Here it is, all in one place.
Here’s some seriously useful marketing insight on LinkedIn
One day, when my case study workshops are the talk of the town, they’ll reflect on this moment as where it all began.
The same question you should ask yourself over and over again when writing case studies
Stay focused on this one thing and your case studies won’t just sell, they’ll be magnetic and irresistable to the right kind of people.