Blog - Chris Kenworthy

Fretting your message doesn’t ring true? Try this 5-point checklist for your copy

by Chris Kenworthy | Freelance copywriter | Best practice, Copywriting

So you’ve been meddling with your marketing message. You’re worried your marketing copy doesn’t quite ring true with the people you need to reach.

To allay your fears, I’ve pulled together a copy messaging checklist of sorts.

How’s this for a vision for 2020?

by Chris Kenworthy | Freelance copywriter | Freelance life, Notes

The time has come for action. I've got pages and pages of ideas about what should change with my business. My notebooks are bursting with speculation and theory about what I could do. To make running my business more fulfilling. But now I need to pick what I...

Maybe it’s time you wrote your own copy

by Chris Kenworthy | Freelance copywriter | Copywriting

It’s an unorthodox position for a copywriter to take. I realise that. But if you fit the bill described here, then maybe it’s time you wrote your own copy.

That beautiful moment when something just clicks

by Chris Kenworthy | Freelance copywriter | Copywriting, Notes

Join me for a walk you’ve done many times before. But hey, what’s that – down there in that alleyway…

What if you could hack your tendency to avoid difficult tasks in favour of easier ones?

by Chris Kenworthy | Freelance copywriter | Best practice, Freelance life

With profound challenges looming over us, why do humans distract ourselves from what really matters? Why do we project onto other matters that really aren’t a priority?

Two pain-points for people with small, creative businesses

by Chris Kenworthy | Freelance copywriter | Case studies, Copywriting

An enlightening chat with a UI designer reveals two potential angles for my insightful case study workshop.

Why it’s easier to write about what you know

by Chris Kenworthy | Freelance copywriter | Best practice, Copywriting

Promoting your services as a small creative business is a burden. It’s awkward because it’s not safe territory for you. Your process and expertise is, so let’s help you write about it.