Chris KenworthyFreelance copywriter in Leeds
Stay focused on this one thing and your case studies won’t just sell, they’ll be magnetic and irresistable to the right kind of people.
A client-freelancer relationship is a relationship like any other. For this to work we must be the right match. The right match means people working together with common values and a shared worldview. And it only happens when we're both in it for the same reasons -...
Got a proven track-record of fixing problems? Let’s use that to cultivate interesting challenges and likeminded clients – with insightful case studies.
Let’s rethink case studies. Here I explain how framing and focus help you write better, more engaging case studies that cultivate the right kind of clients.
Any copywriter will tell you case studies are the best way to sell your business. They'll say a case study brings business to life through the eyes of your client. And that they convince people your product or service is the one they need. And they're right. However,...
If you skim this blog you'll notice 'starting with why' is an increasingly recurrent theme over the last few years in my copywriting. After a decade or so of writing for clients whose causes I could broadly get on-board with, I'm now focusing on clients and causes I...
You’re sitting on a goldmine of persuasive reasons for people to get behind your cause. Trust me. This is how you should use it, especially in copywriting.
How to write ready-to-go, engaging press releases that get picked up and read.
Why I advocate channelling the soul of someone who’s authentic and honest into tone-of-voice development with my clients.
Can I surprise you? Some of us freelancers actually enjoy bite-size chunks of modestly creative work, to pick-up and turn-around at short-notice.