3 ways to make your copy edgier (and more human)
Deflate pomposity and humanise an otherwise faceless organisation with edgier copy. Here’s how.
Content over style in tone of voice copywriting
Why what you say is as telling as how it is delivered, when it comes to tone of voice copywriting
Magic paraphrasing copywriter
No, your freelance copywriter isn’t mad if he or she keeps echoing back what you’ve just told them. They’re being expert and masterful.
In defence/defiance of “we feel your pain”
In a recent project, I found myself advocating an approach that goes against my usual freelance style.
Omission: the real business of being a freelance copywriter
It’s not all about writing. Most copywriter’s work involves figuring out what not to say.
Why go for straight-talking copywriting?
The mechanics of a style of copywriting that’s ever popular, and rightly so.
I’ve moved. Here’s my new business address in Leeds
Find me at Wizu Workspace in the Leeming Building above Leeds Kirkgate market.
Look out! Here come the thought police
Language: the glue that spreads sticky (dangerous, even) ideas amongst people
Non-violent communication
Book review about a title that paved the way for my mission to help people say what they really mean to with copywriting.
Life situations
Another exercise in identifying and connecting with the right kind of clients. This time it’s experience and interests.
