Chris KenworthyFreelance copywriter in Leeds
Why I advocate channelling the soul of someone who’s authentic and honest into tone-of-voice development with my clients.
Can I surprise you? Some of us freelancers actually enjoy bite-size chunks of modestly creative work, to pick-up and turn-around at short-notice.
We live in an age of ready-made, quick-fix solutions. You want to get from A-to-B? Buy this car. Need a coat? Buy this one off-the-peg. But what happens if the thing you need most doesn't exist? What if the solution to your problem can't be commoditised and stacked on...
Invite me to edit your copy and you’re not just asking for clearer words. You’re really asking for help expressing yourself and a deep sense of relief.
Are you industrialising your sales pitches for indiscriminate growth? Or cultivating the right kind of clients and projects for your IT business? If it’s the latter, absorb my advice for writing better IT proposals.
Take one step closer to self-selecting candidates with this straightforward advice for writing better IT recruitment job ads.
For the record, I’m now unashamedly specialising in copywriting for clients in the IT sector.
Ten tips to help avoid the kind of trite dirge you’ll read on 90% of websites.
Discrimination can be a good thing in copywriting. Or IS IT?
A short, simple guide to the five most common types of copywriter you’ll find out there – freelance or otherwise.