Chris KenworthyCopywriting coach & insight engineer in Leeds
An enlightening chat with a UI designer reveals two potential angles for my insightful case study workshop.
Promoting your services as a small creative business is a burden. It’s awkward because it’s not safe territory for you. Your process and expertise is, so let’s help you write about it.
More knowledge, hard-won from the basement. Plus new research on overcoming challenges (mins the ubiquitous 5/7 ways to… list)
Tomorrow, Glug Leeds have invited me back (as a favourite speaker; believe it or not) to talk about this very serendipitous theme…
A quick update on the direction my freelance business is heading in.
It can be an awkward and frustrating experience writing your own case studies, in-house. Especially if all you get is compliments. Here’s how to get beyond that and mine for deep insight, and get to the real value in your expertise.
A post two-years in the making. A step-by-step evolution of how to write a Why statement, and what’s really important about living through the process.
Now published: Want to know your value AND gain more meaningful work? Interview clients. Write case studies like this – 5 article series on LinkedIn
Brain successfully dumped. A load of insight on how to write case studies is up on LinkedIn. Here it is, all in one place.
One day, when my case study workshops are the talk of the town, they’ll reflect on this moment as where it all began.
Stay focused on this one thing and your case studies won’t just sell, they’ll be magnetic and irresistable to the right kind of people.