Chris Kenworthy
Copywriting coach & insight engineer in LeedsHow’s this for a vision for 2020?
The time has come for action. I've got pages and pages of ideas about what should change with my business. My notebooks are bursting with speculation and theory about what I could do. To make running my business more fulfilling. But now I need to pick what I...
Maybe it’s time you wrote your own copy
It’s an unorthodox position for a copywriter to take. I realise that. But if you fit the bill described here, then maybe it’s time you wrote your own copy.
That beautiful moment when something just clicks
Join me for a walk you’ve done many times before. But hey, what’s that – down there in that alleyway…
What if you could hack your tendency to avoid difficult tasks in favour of easier ones?
With profound challenges looming over us, why do humans distract ourselves from what really matters? Why do we project onto other matters that really aren’t a priority?
Two pain-points for people with small, creative businesses
An enlightening chat with a UI designer reveals two potential angles for my insightful case study workshop.
Why it’s easier to write about what you know
Promoting your services as a small creative business is a burden. It’s awkward because it’s not safe territory for you. Your process and expertise is, so let’s help you write about it.
Why you procrastinate (and what you can do about it)
More knowledge, hard-won from the basement. Plus new research on overcoming challenges (mins the ubiquitous 5/7 ways to… list)
11 things I discovered in my basement – Glug Leeds
Tomorrow, Glug Leeds have invited me back (as a favourite speaker; believe it or not) to talk about this very serendipitous theme…
Changes are coming
A quick update on the direction my freelance business is heading in.
Write and interview your OWN case studies! Really? Awkward.
It can be an awkward and frustrating experience writing your own case studies, in-house. Especially if all you get is compliments. Here’s how to get beyond that and mine for deep insight, and get to the real value in your expertise.