So you’ve been meddling with your marketing message. You’re worried your marketing copy doesn’t quite ring true with the people you need to reach.
To allay your fears, I’ve pulled together a copy messaging checklist of sorts.
So you’ve been meddling with your marketing message. You’re worried your marketing copy doesn’t quite ring true with the people you need to reach.
To allay your fears, I’ve pulled together a copy messaging checklist of sorts.
It’s an unorthodox position for a copywriter to take. I realise that. But if you fit the bill described here, then maybe it’s time you wrote your own copy.
Join me for a walk you’ve done many times before. But hey, what’s that – down there in that alleyway…
With profound challenges looming over us, why do humans distract ourselves from what really matters? Why do we project onto other matters that really aren’t a priority?
An enlightening chat with a UI designer reveals two potential angles for my insightful case study workshop.