So you’ve been meddling with your marketing message. You’re worried your marketing copy doesn’t quite ring true with the people you need to reach.
To allay your fears, I’ve pulled together a copy messaging checklist of sorts.
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It’s an unorthodox position for a copywriter to take. I realise that. But if you fit the bill described here, then maybe it’s time you wrote your own copy.
Join me for a walk you’ve done many times before. But hey, what’s that – down there in that alleyway…
With profound challenges looming over us, why do humans distract ourselves from what really matters? Why do we project onto other matters that really aren’t a priority?
An enlightening chat with a UI designer reveals two potential angles for my insightful case study workshop.