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Best practice Copywriting

5 ways to speed up this whole copywriting thing

Endear yourself to a freelance copywriter by doing your homework before your project begins.

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Best practice Copywriting

3 quick questions to ponder before you hire a freelance copywriter

Use this checklist if you’re looking for a reliable freelance copywriter, or to give yourself peace-of-mind that you’re about to hire a capable one.

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Best practice Copywriting Notes

Why decent copywriters should shoot themselves in the foot

Why I’ll keep giving away my trade secrets and doing myself out of a job, if it means there’s less dull, corporate dirge in the world.

Categories
Best practice

5 things you probably forgot to tell your freelancer in that brief you meant to write (part 2)

The second part of my article on important, often overlooked, questions to ask when freelancers and clients begin a new project together.

Categories
Best practice

5 things you probably forgot to tell your freelancer in that brief you meant to write (part 1)

Done well, a brief does more than formalise what everyone needs to understand, it prompts clients and freelancers to ask important, often overlooked, questions. Here are five to help your project get off to a flying start.