Chris KenworthyFreelance copywriter in Leeds
Some copy from an old version of my About page. I thought it worth preserving here for posterity.
A quick note on my efforts so far to reposition myself as the IT sector copywriting specialist it seems I already am.
Is IT too obvious to be true, as my freelance copywriting niche?
A life of making useful things.
Deflate pomposity and humanise an otherwise faceless organisation with edgier copy. Here’s how.
Why what you say is as telling as how it is delivered, when it comes to tone of voice copywriting
No, your freelance copywriter isn’t mad if he or she keeps echoing back what you’ve just told them. They’re being expert and masterful.
In a recent project, I found myself advocating an approach that goes against my usual freelance style.
It’s not all about writing. Most copywriter’s work involves figuring out what not to say.
The mechanics of a style of copywriting that’s ever popular, and rightly so.