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Best practice Freelance life

What if you could hack your tendency to avoid difficult tasks in favour of easier ones?

With profound challenges looming over us, why do humans distract ourselves from what really matters? Why do we project onto other matters that really aren’t a priority?

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Case studies Copywriting

Two pain-points for people with small, creative businesses

An enlightening chat with a UI designer reveals two potential angles for my insightful case study workshop.

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Case studies

The insightful case study sweet spot

Recently, I resolved with myself to launch an insightful case study masterclass workshop in spring 2020. And it was while introducing myself to a fellow coworker at Castleton Mills, that I realised I need a snappy way of defining exactly what an insightful case study is. Traditionally, case studies have been snapshots of products or […]

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Best practice Copywriting

Why it’s easier to write about what you know

Promoting your services as a small creative business is a burden. It’s awkward because it’s not safe territory for you. Your process and expertise is, so let’s help you write about it.

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Best practice Freelance life

Why you procrastinate (and what you can do about it)

More knowledge, hard-won from the basement. Plus new research on overcoming challenges (mins the ubiquitous 5/7 ways to… list)