Chris Kenworthy
Copywriting coach & insight engineer in LeedsWhy oh why oh why oh why
A post two-years in the making. A step-by-step evolution of how to write a Why statement, and what’s really important about living through the process.
Now published: Want to know your value AND gain more meaningful work? Interview clients. Write case studies like this – 5 article series on LinkedIn
Brain successfully dumped. A load of insight on how to write case studies is up on LinkedIn. Here it is, all in one place.
Here’s some seriously useful marketing insight on LinkedIn
One day, when my case study workshops are the talk of the town, they’ll reflect on this moment as where it all began.
The same question you should ask yourself over and over again when writing case studies
Stay focused on this one thing and your case studies won’t just sell, they’ll be magnetic and irresistable to the right kind of people.
You + me = meant to be?
A client-freelancer relationship is a relationship like any other. For this to work we must be the right match. The right match means people working together with common values and a shared worldview. And it only happens when we're both in it for the same reasons -...
Are you sat on a goldmine without even realising it?
Got a proven track-record of fixing problems? Let’s use that to cultivate interesting challenges and likeminded clients – with insightful case studies.
How do your case studies look, now you know this…
Let’s rethink case studies. Here I explain how framing and focus help you write better, more engaging case studies that cultivate the right kind of clients.
The biggest case study secret that no copywriter ever talks about
Any copywriter will tell you case studies are the best way to sell your business. They'll say a case study brings business to life through the eyes of your client. And that they convince people your product or service is the one they need. And they're right. However,...
Copywriting with purpose
If you skim this blog you'll notice 'starting with why' is an increasingly recurrent theme over the last few years in my copywriting. After a decade or so of writing for clients whose causes I could broadly get on-board with, I'm now focusing on clients and causes I...
Orbit your Why, with your How and your What
You’re sitting on a goldmine of persuasive reasons for people to get behind your cause. Trust me. This is how you should use it, especially in copywriting.