Chris Kenworthy
Copywriting coach & insight engineer in LeedsYou + me = meant to be?
A client-freelancer relationship is a relationship like any other. For this to work we must be the right match. The right match means people working together with common values and a shared worldview. And it only happens when we're both in it for the same reasons -...
Are you sat on a goldmine without even realising it?
Got a proven track-record of fixing problems? Let’s use that to cultivate interesting challenges and likeminded clients – with insightful case studies.
How do your case studies look, now you know this…
Let’s rethink case studies. Here I explain how framing and focus help you write better, more engaging case studies that cultivate the right kind of clients.
The biggest case study secret that no copywriter ever talks about
Any copywriter will tell you case studies are the best way to sell your business. They'll say a case study brings business to life through the eyes of your client. And that they convince people your product or service is the one they need. And they're right. However,...
Copywriting with purpose
If you skim this blog you'll notice 'starting with why' is an increasingly recurrent theme over the last few years in my copywriting. After a decade or so of writing for clients whose causes I could broadly get on-board with, I'm now focusing on clients and causes I...
Orbit your Why, with your How and your What
You’re sitting on a goldmine of persuasive reasons for people to get behind your cause. Trust me. This is how you should use it, especially in copywriting.
Tips for a well-written, self-written press release
How to write ready-to-go, engaging press releases that get picked up and read.
Channelling good people into your tone-of-voice
Why I advocate channelling the soul of someone who’s authentic and honest into tone-of-voice development with my clients.
Is it worth hiring a freelancer for small, piecemeal copywriting jobs?
Can I surprise you? Some of us freelancers actually enjoy bite-size chunks of modestly creative work, to pick-up and turn-around at short-notice.
What happens when you hire a freelance copywriter
We live in an age of ready-made, quick-fix solutions. You want to get from A-to-B? Buy this car. Need a coat? Buy this one off-the-peg. But what happens if the thing you need most doesn't exist? What if the solution to your problem can't be commoditised and stacked on...