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Best practice Copywriting Notes

Why decent copywriters should shoot themselves in the foot

Why I’ll keep giving away my trade secrets and doing myself out of a job, if it means there’s less dull, corporate dirge in the world.

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Copywriting Notes

I’m no grammar Nazi. But I am a clarity fascist

Meet the self-appointed simplicity stazi.

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Copywriting

Copy: it’s all in the execution

A perfect symbiosis between copy and context on the Leeds-Liverpool Canal.

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Best practice

5 things you probably forgot to tell your freelancer in that brief you meant to write (part 2)

The second part of my article on important, often overlooked, questions to ask when freelancers and clients begin a new project together.

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Best practice

5 things you probably forgot to tell your freelancer in that brief you meant to write (part 1)

Done well, a brief does more than formalise what everyone needs to understand, it prompts clients and freelancers to ask important, often overlooked, questions. Here are five to help your project get off to a flying start.