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Case studies Freelance life Notes

Changes are coming

A quick update on the direction my freelance business is heading in.

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Best practice Case studies

Write and interview your OWN case studies! Really? Awkward.

It can be an awkward and frustrating experience writing your own case studies, in-house. Especially if all you get is compliments. Here’s how to get beyond that and mine for deep insight, and get to the real value in your expertise.

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Case studies Copywriting Notes

Now published: Want to know your value AND gain more meaningful work? Interview clients. Write case studies like this – 5 article series on LinkedIn

Brain successfully dumped. A load of insight on how to write case studies is up on LinkedIn. Here it is, all in one place.

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Case studies Notes

Here’s some seriously useful marketing insight on LinkedIn

One day, when my case study workshops are the talk of the town, they’ll reflect on this moment as where it all began.

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Case studies Copywriting

You + me = meant to be?

A client-freelancer relationship is a relationship like any other. For this to work we must be the right match. The right match means people working together with common values and a shared worldview. And it only happens when we’re both in it for the same reasons – how we make our mark on the world, […]