Tag: marketing
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That beautiful moment when something just clicks
Join me for a walk you’ve done many times before. But hey, what’s that – down there in that alleyway…
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Two pain-points for people with small, creative businesses
An enlightening chat with a UI designer reveals two potential angles for my insightful case study workshop.
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The insightful case study sweet spot
Recently, I resolved with myself to launch an insightful case study masterclass workshop in spring 2020. And it was while introducing myself to a fellow coworker at Castleton Mills, that I realised I need a snappy way of defining exactly what an insightful case study is. Traditionally, case studies have been snapshots of products or…
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Why it’s easier to write about what you know
Promoting your services as a small creative business is a burden. It’s awkward because it’s not safe territory for you. Your process and expertise is, so let’s help you write about it.
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Why you procrastinate (and what you can do about it)
More knowledge, hard-won from the basement. Plus new research on overcoming challenges (mins the ubiquitous 5/7 ways to… list)
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11 things I discovered in my basement – Glug Leeds
Tomorrow, Glug Leeds have invited me back (as a favourite speaker; believe it or not) to talk about this very serendipitous theme…