It can be an awkward and frustrating experience writing your own case studies, in-house. Especially if all you get is compliments. Here’s how to get beyond that and mine for deep insight, and get to the real value in your expertise.
One day, when my case study workshops are the talk of the town, they’ll reflect on this moment as where it all began.
Stay focused on this one thing and your case studies won’t just sell, they’ll be magnetic and irresistable to the right kind of people.
You’re sitting on a goldmine of persuasive reasons for people to get behind your cause. Trust me. This is how you should use it, especially in copywriting.
How to write ready-to-go, engaging press releases that get picked up and read.