I’ve now successfully brain-dumped most of what I know about writing insightful case studies into a comprehensive series of articles on LinkedIn.
This post is to link them all together in one place, and follow-up on what happens next.
This series of articles begins with an introduction, called Why the world needs your case studies. It then moves on to more hands-on insight and advice in these core five articles:
- How to identify your first case study
- How to frame your case studies
- How to interview best-fit clients for case studies
- How to write your case study
- How to handle feedback and increase value in a case study
(My objective was always to get this all out of my head and into the open – not to develop my clickbait headline-writing skills. Hence the repetition in the titles).
The plan is to edit and improve these – condense them into an eBook that’s perhaps more accessible than LinkedIn’s Pulse publishing platform. This’ll be a free download to encourage best-practice amongst copywriters, in-house writers, marketing, comms and PR people.
Next year I’ll launch my first case study masterclass full of insight and hands-on help. That’ll be to test the content, find out what people would like more of, and spread word that this insight is what I do best.
I’ll continue writing case studies myself, but I’ve found a real joy in helping other people be their best, by learning new skills to express themselves. Longer-term, the case study masterclass workshop will be one of my core products that support why I do what I do – empowering people to focus on what’s important, so they can realise their full potential.
Case studies are just one, perfect manifestation of that mission – empowering them to gain more meaningful work, ideal clients and a deeper sense of their value – through the eyes of people who matter most.