Categories
Best practice Copywriting

Fretting your message doesn’t ring true? Try this 5-point checklist for your copy

So you’ve been meddling with your marketing message. You’re worried your marketing copy doesn’t quite ring true with the people you need to reach.

To allay your fears, I’ve pulled together a copy messaging checklist of sorts.

Categories
Best practice Freelance life

What if you could hack your tendency to avoid difficult tasks in favour of easier ones?

With profound challenges looming over us, why do humans distract ourselves from what really matters? Why do we project onto other matters that really aren’t a priority?

Categories
Best practice Copywriting

Why it’s easier to write about what you know

Promoting your services as a small creative business is a burden. It’s awkward because it’s not safe territory for you. Your process and expertise is, so let’s help you write about it.

Categories
Best practice Freelance life

Why you procrastinate (and what you can do about it)

More knowledge, hard-won from the basement. Plus new research on overcoming challenges (mins the ubiquitous 5/7 ways to… list)

Categories
Best practice Case studies

Write and interview your OWN case studies! Really? Awkward.

It can be an awkward and frustrating experience writing your own case studies, in-house. Especially if all you get is compliments. Here’s how to get beyond that and mine for deep insight, and get to the real value in your expertise.