In a recent project, I found myself advocating an approach that goes against my usual freelance style.
It’s not all about writing. Most copywriter’s work involves figuring out what not to say.
Language: the glue that spreads sticky (dangerous, even) ideas amongst people
Book review about a title that paved the way for my mission to help people say what they really mean to with copywriting.
Philosophical treatise on complicated language – needless or otherwise.
Natty example of how to turn bullshit into pure copywriting gold.