Stay focused on this one thing and your case studies won’t just sell, they’ll be magnetic and irresistable to the right kind of people.
Got a proven track-record of fixing problems? Let’s use that to cultivate interesting challenges and likeminded clients – with insightful case studies.
Let’s rethink case studies. Here I explain how framing and focus help you write better, more engaging case studies that cultivate the right kind of clients.