Discrimination can be a good thing in copywriting. Or IS IT?
A short, simple guide to the five most common types of copywriter you’ll find out there – freelance or otherwise.
Some copy from an old version of my About page. I thought it worth preserving here for posterity.
A quick note on my efforts so far to reposition myself as the IT sector copywriting specialist it seems I already am.
Is IT too obvious to be true, as my freelance copywriting niche?
Deflate pomposity and humanise an otherwise faceless organisation with edgier copy. Here’s how.