A post two-years in the making. A step-by-step evolution of how to write a Why statement, and what’s really important about living through the process.
Can I surprise you? Some of us freelancers actually enjoy bite-size chunks of modestly creative work, to pick-up and turn-around at short-notice.
Some copy from an old version of my About page. I thought it worth preserving here for posterity.
A quick note on my efforts so far to reposition myself as the IT sector copywriting specialist it seems I already am.