Meet the self-appointed simplicity stazi.
Quick! What’s your purpose in life?
It’s all very well your website looking nice and sparkly but when it comes to reaching out to visitors with words and content – where the hell should you begin?
It’s time for my third talk to inspire students into freelancing in Leeds. This time it’s at Leeds Trinity University’s Horsforth campus.
Another intense bout of copywriting analysis for a client in Leeds, plus some tenuous fruit metaphors, make for a poignant observation in what good, honest copywriting is all about.