Categories
Best practice Copywriting

Fretting your message doesn’t ring true? Try this 5-point checklist for your copy

So you’ve been meddling with your marketing message. You’re worried your marketing copy doesn’t quite ring true with the people you need to reach.

To allay your fears, I’ve pulled together a copy messaging checklist of sorts.

Categories
Copywriting

Maybe it’s time you wrote your own copy

It’s an unorthodox position for a copywriter to take. I realise that. But if you fit the bill described here, then maybe it’s time you wrote your own copy.

Categories
Copywriting Notes

That beautiful moment when something just clicks

Join me for a walk you’ve done many times before. But hey, what’s that – down there in that alleyway…

Categories
Case studies Copywriting

Two pain-points for people with small, creative businesses

An enlightening chat with a UI designer reveals two potential angles for my insightful case study workshop.

Categories
Best practice Copywriting

Why it’s easier to write about what you know

Promoting your services as a small creative business is a burden. It’s awkward because it’s not safe territory for you. Your process and expertise is, so let’s help you write about it.