Let’s look at a typical email signature:

Chris Kenworthy

Freelance copywriter and photographer www.chriskenworthy.co.uk 07796 118308

OK, it effectively states who you are and what your job is. But it also assumes an unrealistic level of psychic ability from the recipient.

The example above expects people know what to do with those details and why they should bother. That’s fine if they already know you and need to contact you but I think we can all make our email signature work a little harder to reel in new opportunities for us.

The email signature that didn’t leap out at me

One day I got an email from someone at White October when I collaborated with them as copywriter for the Open Data Institute. Here’s their email signature:

White October relies on referrals and word-of-mouth – do you know anyone who could benefit from our services?

Their email signature didn’t jump out the screen at me, but I noticed it.

I paid attention which surely makes any email signature a success rather than an afterthought. That’s because it clearly asked me to do something and justified why in a short punchy bit of copy.

The improved email signature

Chris Kenworthy

Freelance copywriter and photographer

Do you know someone who needs clearer words or photos that are easy to understand? I rely on word-of-mouth for new work so please pass my details on.

Call 07796 118308 Tweet @Chris_Kenworthy

LATEST BLOG POST: Complexity made simple »

Inspired (yes, inspired) by simplicity, I appeal directly to the recipient as well as furnish them with the standard details (plus added extra value with those links).

But does it work?

I think this simple tweak to your email signature is based on sound reasoning. After all, if you need something from someone, surely it makes more sense to ask them politely rather than expect them to guess what you want and why.

Let’s see if it works when all the new freelance copywriting briefs start rolling in.