At first glance, a background in computer science might seem a little incongruent with my present career as an artisan freelance copywriter in Leeds.
But being a bit of a nerd comes in handy more often than you might think.
In fact only last month, writing a new copywriting proposal for a software house in Leeds, did I fully realise the utility of being a geek at heart.
Put simply – I get it. I know what it’s like to build systems
And by that I mean the highs and lows. Not only have I designed software, I also got my hands dirty hacking code myself for a few years*.
I’ve seen what delays, bugs and fuzzy requirements can do to well-intentioned ideas. I know my UATs from my QAs. My scrums from my kanban boards.
Yet I’ve also been client side (as a customer, and as an account manager) and juggled expectations between programmers and users. So I know how frustrating and gloriously uplifting the whole process can be for everyone involved.
Let’s build something that works
To date (as a freelance copywriter in Leeds) I’ve written for five or six clients who build software, helping them promote what they do best. And it seems that the most useful thing a freelance copywriter can bring to that endeavour is patience and flexibility. I understand the fluid nature of deadlines, the stress of testing, code freezes and all the rest.
Obstacles like these demand tried-and-tested understanding, plus a willingness to work around them. And for good measure, I’ll also throw in an endlessly inquisitive nature – one that appreciates elegant human solutions to difficult problems.
Above all these though, there’s no point in talking up a system (in inspiring copy) that doesn’t exist. Or worse, doesn’t function properly. That’s why I’m under no illusions about what your real priority is.
It isn’t the copywriting. It’s getting something built.
Something that works.
And who better to help you on that journey than a sympathetic copywriter who’s been there, done all that, and lived software development from the inside out? One who used to write technical specs that actually got read (how many people can say that?).
If you’ve built an app, website or natty piece of software that deserves clear friendly copy; copy that connects better with customers and users alike – you know what to do.
*As any programmer will attest – coding is an addiction. You crave it. Because it’s the ultimate, uncut, pure refined form of problem-solving. I’m in the midst of another annual flirtation with frameworks. So far I’ve tried Angular, CodeIgniter and now I’ve gone full circle back to the poetry that is Ruby on Rails. Back in the day I was an ASP/VBScript developer. The kids call that ‘classic ASP’ now.