That’s what customers of Surf Circle really want. It’s not just family-friendly surfing holidays in Morocco, but the dream that every surfer clings onto as they wade through freezing-cold British coastal waters in search of perfect waves.
Empathy like that proves you understand a reader’s situation that’s why there’s plenty of it in the copy over at www.surfcircle.co.uk.
The copywriting is based on honest research into what it’s really like being a surfer with responsibilities. And I gained that with relentless and immersive questioning of Surf Circle’s founders David and Imad – both passionate surfers with families.
Together we devised a simple user journey through friendly web pages populated with copy that’s clear and easy to understand.
Features and benefits are deftly intertwined with outcome-driven copywriting throughout:
Inspiring desire for the surf dream drives every carefully-constructed sentence, like in the activity descriptions on the Surf Circle relax page:
The page I’m proudest of as freelance copywriter is the account described in a day with Surf Circle Morocco. It transplants the reader from their present into an appealing future holiday using extended metaphors that parallel their present. And the best thing is that it’s true – real experiences threaded into an embellished narrative.
Surf Circle is a shining example of content is king. I set up the website quickly using WordPress and skinned it with a theme from Elegant Themes then got on with the most important part. That’s populating it with engaging content through detailed planning and thoughtful copywriting. That reduced costs for Surf Circle and sped up the whole process of delivering a website.