After a careful period of planning and analysis, another one of my projects: the Orb Community Arts blog is now up and running, telling the world all about the great work they’ve got going on at their Knaresborough based art and music enterprise.
Form just a couple of informal chats with Leon and Mark at Orb, it was quite clear that they’re very enthusiastic and passionate about their mission: to promote a positive attitude to mental health and social inclusion within the community of Harrogate and North Yorkshire.
With an in-house music recording studio, art workspace, computer suite and rehearsal space they’ve got the equipment and the musical know-how to offer a unique referral service for people with mental health support needs.
The problem is, like many charities and small organisations, they’re too busy ‘getting on with it’ to have the time to write about their events and activities then spread the word. I’m proud to now be a part of that, helping document and capture the stories using blog copywriting and photography then sharing exciting news with their community via social media.
Using my 10 years of experience in web and content creation along with my camera and trusty moleskine, I spend a few hours a week on site just soaking in what’s going on, then I take away the facts and distil them into lovely little parcels of news for the blog I helped set up.
Like most charities, Orb have a clear mission, I just stepped in to help identify the best tools and techniques to help them to get their message across. Every week we plan to post up new stories which I’ll write, using them to drum up interest around upcoming events and share profiles of the different characters who make up the Orb community. That’ll then spark conversation and feedback from their supporters using social media sites like Facebook and Twitter.
The idea is to not only spread word of Orb’s great services but to interact with their community of supporters and reach out to individuals who might feel socially excluded, encouraging them to get involved. Social media is perfect for that and coupled with the fact that this is a great cause, it’s win-win for Orb.
Do you want to raise awareness of your charity or small organisation?
Too busy though? Let me help, I’ll help spot the stories and do your blogging like a one-man press machine. I’ll even hold your hand through the mysterious electronic landscape of social media, setting it all up and giving you tips along the way. In no time at all you’ll be telling the world about your cause and speaking to your fans and followers like never before.
If you are interested in having something similar to Orb Community Arts set up then you should get in touch using any of the details listed on the contact page.