Dreams (the bed people) invited England cricketer Joe Root along to their Birstall store in Leeds on 17th September 2016, to promote their MLine range of mattresses. They needed a local freelance photographer to capture the event, and show Joe engaging with fans.
It was a three hour job, demanding attentive patience and an eye for spontaneous interactions – as and when they happened. The results will be used for an image archive, online promotion, sales, marketing and PR.
Here’s a selection of the best photos from the Leeds event: