Don’t you just love finding like-minded people? People who share a similar view of the world. Well, if you run a business and believe in simplicity and common sense you’ll be elated with what the people behind 37signals have to say in this book.
Rework is a breath of fresh air through the corridors of corporate bureaucracy and traditional working practices. It’s full of simple observations about what doesn’t work in business and why we should enjoy life a bit more.
It’s not so much a how book of tips and tricks. More a journal of lessons learned about what doesn’t work and what not to do. All peppered with frequent pokes at stiff organisations and businesspeople alike. And any copywriter will understand why that presses my buttons:
What is it with business people trying to sound big? The stiff language… the legalese. You read this stuff and it sounds like a robot wrote it.
It reads like a collection of blog posts. With short punchy chapters of less than three pages. That makes it easy to dip in and out of if like me you have two books on the go at once.
I’ve only two criticisms of Rework. First, it assumes a lot of problems can be solved by a limitless supply of creativity and confidence. Characteristics we all have but in fluctuating quantities. Second, much of its premise relies on the right mix of people working together harmoniously, all with a common mindset. You know the type: free-thinking radicals who ride bikes into work and know what falafel is. People like that are a rare and special breed not often found all together.
That aside, it’s a great read. With lessons for both freelancers and SMEs alike. Plus it even strokes the ego of good copywriters:
…being a good writer is about more than writing. Clear writing is a sign of clear thinking. Great writers know how to communicate. They make things easy to understand. They can put themselves in someone else’s shoes.
Best of all it’s a scintillating bargain on Amazon for less than seven quid. Now, if you’ll excuse me it’s almost lunch time for this freelance copywriter. And delicious chickpea based snack falafel is on the menu.