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Case studies

The insightful case study sweet spot

Recently, I resolved with myself to launch an insightful case study masterclass workshop in spring 2020. And it was while introducing myself to a fellow coworker at Castleton Mills, that I realised I need a snappy way of defining exactly what an insightful case study is. Traditionally, case studies have been snapshots of products or […]

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Best practice Copywriting

Why it’s easier to write about what you know

Promoting your services as a small creative business is a burden. It’s awkward because it’s not safe territory for you. Your process and expertise is, so let’s help you write about it.

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Case studies Freelance life Notes

Changes are coming

A quick update on the direction my freelance business is heading in.

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Best practice Case studies

Write and interview your OWN case studies! Really? Awkward.

It can be an awkward and frustrating experience writing your own case studies, in-house. Especially if all you get is compliments. Here’s how to get beyond that and mine for deep insight, and get to the real value in your expertise.

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Case studies Copywriting Notes

Now published: Want to know your value AND gain more meaningful work? Interview clients. Write case studies like this – 5 article series on LinkedIn

Brain successfully dumped. A load of insight on how to write case studies is up on LinkedIn. Here it is, all in one place.