My latest collaboration on the persuasive influence of storytelling, with contributions from everyone’s favourite whipping boy Nick Clegg.
Navel-gazing on the natural progression of my freelancing business.
Try before you buy with Chris’ no-obligation guide to working with a freelance copywriter in Leeds.
The brutal experience of when an interviewee for a case study attempts to hide behind a bland facade of corporate, passive and formal language. Eurgh.
People love to talk about themselves, so it should be easy to get a good interview to publish as a case study in your email newsletter or blog. Well, not always.