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Copywriting Notes

That beautiful moment when something just clicks

Join me for a walk you’ve done many times before. But hey, what’s that – down there in that alleyway…

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Case studies Copywriting

Two pain-points for people with small, creative businesses

An enlightening chat with a UI designer reveals two potential angles for my insightful case study workshop.

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Case studies

The insightful case study sweet spot

Recently, I resolved with myself to launch an insightful case study masterclass workshop in spring 2020. And it was while introducing myself to a fellow coworker at Castleton Mills, that I realised I need a snappy way of defining exactly what an insightful case study is. Traditionally, case studies have been snapshots of products or […]

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Best practice Copywriting

Why it’s easier to write about what you know

Promoting your services as a small creative business is a burden. It’s awkward because it’s not safe territory for you. Your process and expertise is, so let’s help you write about it.

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Best practice Freelance life

Why you procrastinate (and what you can do about it)

More knowledge, hard-won from the basement. Plus new research on overcoming challenges (mins the ubiquitous 5/7 ways to… list)