Category: Copywriting
“People don’t buy what you do, they buy why you do it”
If you’re hung up on the ‘what’ and ‘how’ of your business, then you’re missing a trick with your copywriting. Shift to the ‘why’ for more meaningful connections with your customers.
Copy: it’s all in the execution
A perfect symbiosis between copy and context on the Leeds-Liverpool Canal.
Choose local freelancers and Leeds prospers
We’ve both got a stake in the prosperity of our home city, so let’s do business, and let’s keep it local.
Let’s do things properly: meet my new contract
After ruminating on a contract for the best part of a decade, I’ve finally written one to make our working relationship even more cordial and productive.
Should a freelance copywriter focus on SEO?
I must get five or six enquiries a week from people wanting to crawl up the search engine rankings with little or no mention of actually engaging with the customers they’re supposedly serving.
You know exactly where you stand with this bit of copy in Leeds
A wonderfully simple bit of copy on the side of a van catches my eye in Leeds city centre.