Tag: advertorial
The long way to write short copy
If you’re naturally into longer copy, here’s how to transform that into short slogans and straplines.
Advertorial in the Yorkshire Post
The fruit of February’s labour ripens as an advertorial I wrote for kokino-marvo appears in today’s Yorkshire Post: Advertorials calls for a crafty copywriter This is an advert after all, but it’s meant to look and read like an article. So there’s a careful balance between being informative and subtly selling something at the same…
