Tag: case study
How do your case studies look, now you know this…
Let’s rethink case studies. Here I explain how framing and focus help you write better, more engaging case studies that cultivate the right kind of clients.
Living in a box
Navel-gazing on the natural progression of my freelancing business.
What to expect when you hire me as your freelance copywriter in Leeds (in 5 easy steps)
Try before you buy with Chris’ no-obligation guide to working with a freelance copywriter in Leeds.
The indecipherable spaghetti nightmare of case study interviews
The brutal experience of when an interviewee for a case study attempts to hide behind a bland facade of corporate, passive and formal language. Eurgh.
3 helpful tips for more insightful case study interviews
People love to talk about themselves, so it should be easy to get a good interview to publish as a case study in your email newsletter or blog. Well, not always.
