Tag: content
Be brave. Be specific in your copywriting
“Chicken!” laughs your copy accusingly as you lower your eyes from the computer in shame. So you type furiously in a frantic attempt to distract yourself. But even your keyboard’s in collusion. It’s rhythmic tapping marches you ever further from what your copy could’ve been.
Two simple methods to improve your copywriting
On Tuesday my head was a simmering stew of knowledge, fit to boil over and spill scorched information onto a hob of inspiration. The kitchen was a master class in promotional copywriting and head chef was Mike Kingston of OpenPage. Mike’s an old school consultant in marketing and he’s worked with some of British industry’s…
Baking a PricePie
Skype really came into its own this month. I’m copywriting PricePie’s brand new web site to tell the world all about their exciting and altruistic new venture. The twist is they’re based in Southampton and we’re collaborating completely remotely. And distance isn’t presenting any obstacle to how speedily things are coming together either. In fact…
Animals and Mick Hucknall hang out at Listinio
It’s not often you get these things in the same place at once but that won’t stop me trying. And to achieve that goal I’ve joined the Listinio team as freelance copywriter to help populate their social list web app with friendly, clear and quirky copy. I was just about to launch into a description…
Sprucing up copy for Oblong Design Collective
Just recently I was asked to improve some copy for the Oblong Design Collective web site which is in the process of being re-designed by one of their volunteers. Although in name the organisation sounds a bit like a chocolate bar crossed with a cybernetic race from the future, in reality they’re a charitable organisation…
Get your house in order first
With social media, it’s tempting to run straight out the front door with all guns blazing, pistol duelling with every site in the Wild West of social networking but neglecting to take care of the obvious things back home first: the humble web site. Hands up, when I meet a new charity client I’ve been…
