Tag: copywriting
In defence/defiance of “we feel your pain”
In a recent project, I found myself advocating an approach that goes against my usual freelance style.
Omission: the real business of being a freelance copywriter
It’s not all about writing. Most copywriter’s work involves figuring out what not to say.
Why go for straight-talking copywriting?
The mechanics of a style of copywriting that’s ever popular, and rightly so.
Look out! Here come the thought police
Language: the glue that spreads sticky (dangerous, even) ideas amongst people
Life situations
Another exercise in identifying and connecting with the right kind of clients. This time it’s experience and interests.
Book yourself modest
I’d like to attract more of the right kind of clients. Here’s the first step in how I’ll do it.